Use influencers for YouTube ads that increase user awareness while entertaining users
Influencer marketing is not limited to Instagram. YouTube is also available as a platform for business and influencers to interact. , a digital marketing expert, explains how to maximize the impact of influencer marketing on YouTube.
Studies have shown that YouTube ads can retain visual attention for longer than TV commercials. In order to take advantage of this highly effective YouTube advertisement, if you use influencers for videos that entertain users and deepen their understanding of the product, it will increase product recognition.
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Ask influencers to post an opening video, trailer video, or new product announcement event
Videos are very effective in explaining the value of new product launches. 72% of customers want to use video to watch product or service commentary. One possible way to collaborate with influencers in the launch of new products is to request a trailer movie or invite them to an event to announce a new product and have them post their appearance.
The opening video of the product is a popular YouTube content, and it is said that about 40% of shoppers have seen the opening video posted by their favourite YouTuber. For new or existing products, you can engage users by taking an opening video and asking the influencer to post it on your YouTube channel.
Engage with followers, such as issuing limited coupons
An influencer is both a brand’s advertising tower and a subject when testing a new product. In addition, while it is common to offer discounts to encourage influencers to use products, it is also possible to issue special coupons to their followers to motivate them to purchase. It’s not easy to get honest feedback on a product or service. If an influencer posts a video about the product and asks their followers to comment on their impressions, you might hear the customer’s voice.
Influencer marketing on YouTube can help increase brand awareness and website inflow. You don’t necessarily have to work with influencers who have millions of followers, so aim to build mutually beneficial relationships and achieve consistent results.
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