Instagram announced a story feature where posts disappear after 24 hours. Similar to Snapchat, as many will notice. Although Instagram and its parent company Facebook still retain the dominant position in the social media industry, it can be said that they have taken steps to counter their competitor Snapchat. Snapchat users love the idea that content disappears. The Instagram story inspired by this idea is to combine photos and videos taken that day and enjoy them for only 24 hours.
What does Instagram imitation mean for Snapchat in a long-term strategy? Snapchat and Instagram target the same tier of users, so the impact is inevitable. Snapchat offers unique features such as facial image filters and regional filters, but with Instagram’s growing Instagram support, these features could sooner or later be mimicked. How Snapchat competes and matures as a business is a big risk from now [email protected] the best payment gateway don’t worry about o your online payments.
Users now have similar functionality on both platforms. You have to choose between connecting with more friends on Instagram or keeping playing with Snapchat’s funny filters. Instagram stories and Snapchat are so similar that it’s expected that users will be biassed towards one or the other.
This feature allows users to post as many photos and videos as they want without over-posting on their profiles or channels. For now, the only thing that Snapchat offers that Instagram doesn’t have is the infamous face filters.
Snapchat, which has over 100 million users, recently released Memories, a feature that allows users to upload photos and videos from their camera rolls to compete with other platforms. Instagram boasts over 500 million users.
What does that mean for corporate social media personnel? Should I post the same content on two platforms, or should I create a more creative idea and create different content for each? There is a growing demand for the elaboration of social media strategies.
Vine is remembered as an example of Instagram pushing other companies out of the market by copying features. Vine, which has been popular for its ability to easily share videos, has introduced many similar features to Instagram, which has caused many users to switch to Instagram. It is still unclear if a similar phenomenon will occur in Snapchat.
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